EcoFest in Mexico, promoting responsible consumption

Apr 25, 2011 2:40 PM ET
Campaign: Valor Ambiental

(3BL Media / theCSRfeed) April 25, 2011 - More than 25,000 people attended the EcoFest, where vendors were offering environmentally-friendly products and services. Under a sense of coherence, the event achieved carbon neutralization, generated compost with organic residues, and disposed of waste in collection centers. 

As a “green hero” (EcoFest volunteer), I reaffirmed the importance of:
  • Checking product labels and taking into consideration the environmental and social impact caused by their manufacturing, distribution and life span;

  • Looking at the price, but also paying attention to the value of things;

  • Continuing to learn about and looking for responsible brands, that work on minimizing their impacts;

  • Communicating to others the importance of responsible consumption.  

Such actions would be to strengthen this market and, to make us realize that an individual can influence how a product or service should be.   At BanorteRS we congratulate “Las Paginas Verdes” (The Green Pages) for the great job it plays in education, awareness- creation and dissemination of responsible consumption through the EcoFest and its directory of sustainable products and services in Mexico. We encourage you to think about the significance of its buying power, as well as its influence in our environment’s conservation.   Mariel Gandara Social Responsibility Manager Sources: */

*“Las Paginas Verdes” (The Green Pages) is an initiative of New Ventures México, which was created and is endorsed by the World Resources Institute, an organization well-known worldwide for being related to environmental development.