Coach Foundation Partners With Pensole Lewis College To Provide Underrepresented Young Fashion Designers With Opportunities at Coach

The Coach Dream It Real x Pensole Lewis College Masterclass was Developed to Provide Design Certifications to Black and Brown Students Pursuing Careers in Fashion
Feb 2, 2023 1:45 PM ET
Coach Foundation, Dream it Real text over someone working on a purse

DETROIT, February 2, 2023 /3BL Media/ – Pensole Lewis College (PLC), in partnership with the Coach Foundation, today announced the debut of the Coach Dream It Real x PLC Masterclass, a new, virtual six-week program for aspiring accessories and footwear designers that will remove socioeconomic barriers for traditionally underserved communities and communities of color by offering them a unique course of study within Coach’s New York City design studio. The masterclass is inspired by the Coach Foundation’s Dream It Real initiative and its mission to create opportunities and remove barriers for the next generation who have the courage to dream it real.

“Coach is an iconic and legendary brand in American fashion, known for timeless style and long-lasting quality,” PLC Founder and President Dr. D’Wayne Edwards said. “This masterclass was created to build a community of creative talent that may one day become a member of the Coach design team. Our goal with this program is to provide Coach talented, diverse designers who will bring new perspectives to an already esteemed brand.”

The program will feature up to 10 aspiring designers, whose tuition will be covered by the Coach Foundation, who will participate in a six-week, accelerated online accessories and footwear design masterclass from March 6 – April 14, with final presentations and in-person mentoring at Coach’s headquarters in New York City on April 21. Students will each create a capsule collection of a Coach branded shoe and accessories, with a focus on sustainability using leftover Coach materials with a goal of helping to reduce waste.

Registration for the inaugural masterclass opens today through

Over the course of the six weeks, students will be exposed to a variety of personal and professional development lessons to help them prepare for a career in design.

Students will receive weekly instruction, but the program will function more like a design studio. This format allows students to experience what it is like working at a brand while developing their time management, professionalism, and leadership skills. Areas of instruction include:

Design Process

Merchandise Strategy

Design Sketching

Line Planning

Design Briefs

Market Research

Problem Solving

Time Management

Visual Communication

Business Conduct

Verbal Communication

Personal Branding

Product Terminologies


Color Strategy

Portfolio Development

Material Design

Professional Development

Material Fundamentals



At the end of the masterclass, all students will receive a Coach Certificate of Completion by PLC.

The class is open to Black and Brown students, 18 years and older, globally.

About the Coach Foundation

The Coach Foundation supports global philanthropic initiatives focused on community to help create a better future for all. Since its founding in 2008, the Coach Foundation has given more than $65 million to nonprofit partners all over the world.

In 2018, Coach launched Dream It Real, its core mission focused on helping young people around the world pursue their paths and purpose. Dream It Real’s mission is brought to life by a commitment to provide 5,000 scholarships by 2025 by partnering with nonprofits around the world working to address inequities in higher education faced by under-represented students.

About PLC

Pensole Lewis College of Business & Design is the pipeline for career education and professional development in the design industry. We are the source for creative vision and progress; bearing the torch to push the culture forward — beyond what’s visible. At Pensole Lewis College, we offer a new path to break into the world of product creation. We prepare the largest talent pool of designers to enter the industry empowering them to make it better for the next generation, leaving our industry better than when we entered it.

Contact: John McIsaac
503-481-9621 (West Coast)