CBS Falls Short of Reaching Climate Counts Media Final Four

Apr 6, 2011 11:25 AM ET
Campaign: Green Watching

Climate Counts Green Watching Campaign

With the final score of the 2011 Final Four now in the history books, the Climate Counts Green Watching campaign happened to be thinking about the companies that brought you March Madness. CBS, parent company of Showtime and The CW, fell just short of reaching the Climate Counts media Final Four this year. With a 26-point increase on the Climate Counts scorecard over last year’s score, CBS landed one point shy of Time Warner, parent company of TNT, TBS and TruTV, for the fourth spot in the fourth annual Climate Counts scores released in December.

Perennial front-runners General Electric, part-owner of NBC Universal, and News Corporation, parent of Fox and famously more committed to climate action than its news outlets suggest, both remained the clear leaders in the field with 78 and 69 points respectively while Disney gained eight points finishing with 55 points overall and the highest Climate Counts label of “striding.”

CBS employs over 25,000 people and recorded over $13 billion in revenue last year and is beginning to show consumers that it values corporate climate action. This week as part of its Green Watching campaign, Climate Counts encourages climate-conscious consumers to message CBS (@CBSNews) on Twitter saying, “Hey @CBSNews I’m #green, I’m watching, and I think @ClimateCounts! @greenwatching” to spur on continued improvement in CBS’s Climate Counts score.

Those who tweet will be in the running for a free Climate Counts WEADDUP t-shirt. Tweets can be direct to CBS from the Climate Counts website. Those who aren’t on Twitter can also visit and send an e-mail to CBS.

Media Scores:

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