The Cause Marketing Masters Series presents: Contemporary Cause Marketing Legal Issues
(3BLMedia/theCSRfeed) November 29, 2010 - New and exciting digital marketing programs offer great opportunities, but also raise tricky legal questions. This session will explore how traditional cause marketing legal concepts should be applied to new concepts such as crowdsourced grant programs, text-to-donate campaigns, and using Facebook or Twitter activity to trigger donations. Your faculty includes legal counsel from two of the biggest players in cause marketing - Po Yi of American Express and Jonathan Blum of Susan G. Komen for the Cure, plus CMF's longtime legal commentator and instructor Ed Chansky from the law firm Greenberg Traurig.
Po Yi, Vice President and Chief Advertising Counsel, American Express
As Vice President and general counsel for Susan G. Komen for the Cure®, the world’s largest grassroots network of breast cancer survivors and activists, Jonathan Blum is responsible for overseeing the organization’s legal department, which includes guiding the international headquarters and its more than 120 Affiliates in securing responsible partnerships with corporations and partners. He has lead functional responsibility for legal, insurance and internal audit matters.
Ed practices in the areas of advertising, promotion, sweepstakes, intellectual property, internet and trade regulation law, including charitable promotions, protection and licensing of trademarks and copyrights worldwide, electronic commerce, and antitrust law. In 2008, he joined Greenberg Traurig’s Las Vegas office after 20 years practicing in Connecticut.A trusted advisor to many national advertisers and not-for-profit organizations in the field of cause-related marketing, Ed is a frequent speaker at many national seminars and conferences on advertising and promotion law topics, including charitable promotions, sweepstakes, premium production, coupon and rebate offers. He is a co-author of the legal chapter in the Sales Promotion Handbook (Dartnell, 8th Ed. 1994). He is currently on the Board of Directors of the Promotion Marketing Association. From 1998-2001 he served as chair of the Intellectual Property Law Section of the Connecticut Bar Association. Ed graduated from Yale University (summa cum laude and phi beta kappa) in 1982, and from Harvard Law School (cum laude) in 1987. He also studied at the University of Innsbruck, Austria, as a Rotary International Foundation Scholarship Fellow. He served as a law clerk for Associate Justice Ruth I. Abrams of the Massachusetts Judicial Court. He is an Associate Fellow of Berkeley College at Yale University, and worked for many years as a part-time musician (trombone) playing everything from grand opera to rhythm and blues. This valuable teleconference is only $99 (FREE to paid CMF members) and includes materials you'll want to keep for ready reference. If you miss the live teleconference from 1:30 to 2:30 pm EST, don't worry! We provide all participants with access to a class recording. Click here to register today | Mail-in Form Note: Accessing the teleclass requires a regular long distance call. Registrants are responsible for long distance charges. CMF10559