The Cause Marketing Master Series Presents "Carots & Causes: Driving Consumer Engagement"
Featuring: Ian Yolles, CMO, ReycleBank June 23 from 1:30 to 2:30 EST
(3BLMedia/theCSRfeed) June 1, 2010 - How can cause marketers most effectively move consumers to change their behavior for the greater good? Ideally, folks in the American mainstream would just "do the right thing" when it is pointed out to them, but the reality is that many consumers are far more responsive when doing good comes with a reward.
Join us as RecycleBank CMO Ian Yolles provides strategies for motivating consumers to act in measurable ways. He'll share insights based on reactions to the proprietary loyalty program RecycleBank uses to reward people for recycling and engaging in positive green behaviors in over 300 communities in the United States and the UK.
Ian will also share lessons learned from other sustainability-focused marketing programs. Before joining RecycleBank as CMO, Ian was one of the co-founders of Nau and prior to that held senior marketing roles at Nike, Patagonia and The Body Shop.
This valuable teleconference is only $99 (FREE to paid CMF members) and icludes materials you'll want to keep for ready reference.
If you miss the live teleconference from 1:30 to 2:30 pm, don't worry! We provide all participants with access to a class recording.
Not a CMF member yet? Click to join and receive free access to this and other teleconferences.