Cause Marketing Goes to the Movies - By Joe Waters
Joe Waters blogs on cause marketing at Selfishgiving.com. He is the co-author ofCause Marketing for Dummies (July, 2011).
My team and I have had some luck working with movie theaters here in Boston. But we have yet to find the right partner to execute the large transactional cause marketing program that raises a lot of money.
Ushers or volunteers collect the change and bills in canisters after moviegoers watch a short trailer on The Jimmy Fund’s mission and services. They’ve had some moving trailers through the years.
This one is my favorite.
Strong As Iron: Dana-Farber Institute video
The Jimmy Fund program has been very successful, but coin canister programs aren’t for everyone.
My friend Steve Drake recently passed along another movie theater cause marketing program that happens in his hometown of St. Louis.