Cause Marketing 2011 Golden Halo Award Winners Announced
eBay and DonorsChoose.org To Be Recognized at Cause Marketing Forum
eBay buyers and sellers raised $54.8 million for nonprofits in 2010 and have generated nearly $250 million in donations since the program’s inception.
Market research indicates the program is a boon to sellers. On average, buyers pay 2 to 6 percent more for items that benefit charity as indicated by displaying the blue and yellow Giving Works ribbon.
Cause ties have attracted many new buyers and sellers to eBay over the years.