From Cause Campaigns to Meaningful Movements
Purpose CEO Jeremy Heimans to Kick Off Conference with Powerful Keynote
One of the biggest challenges cause marketers face today (and one of the sector's biggest criticisms) is creating a program that pays long-term financial and social dividends...not just one-off campaigns.
The very first keynote speaker at the 2014 Cause Marketing Forum Conference will address this challenge head-on. Purpose co-founder and CEO Jeremy Heimans will focus on building large-scale movements, both with organizations and brands. Here's Jeremy with a bit more on what he'll be discussing at the conference: