Canadian Corporate Citizenship Leaders Weigh In: This Company Wins “Most Admired” Status

Aug 20, 2014 9:30 AM ET

August 20, 2014 /3BL Media/ - Canadian Tire Jumpstart is the most admired Canadian corporate citizenship/cause marketing program among business executives working in the field, according to a survey conducted by Companies & Causes Canada.

Twenty-four percent of respondents gave top marks to Canadian Tire’s nine-year effort to help kids in need participate in organized sports and physical activities. Second on the most admired list with 16% of nominations was Bell Let's Talk, an initiative to break the silence around mental illness and support mental health launched in 2011.

While Canadian Tire Jumpstart and Bell Let’s Talk jumped to the top, survey respondents nominated sixteen different corporate initiatives that they admired.

Canadian corporate citizenship leaders are hungry for information on better determining business return on investment (cited by 69%) of their activities and measuring social impact (50%)

The survey’s findings are being used to shape the content of Companies & Causes Canada, a conference on doing well by doing good that will take place at the Toronto Board of Trade on October 28th.

There’s a great deal of impressive corporate citizenship being done in Canada and a hunger of actionable information on effectively blending profits and purpose,” said David Hessekiel, president of New York-based Cause Marketing Forum,Inc., organizer of the upcoming conference.

Survey details can be found at, part of a recently launched website offering free access to a rich trove of information on Canadian corporate citizenship and cause marketing.

A who’s who of Canadian corporations is supporting this multi-channel effort produced by Cause Marketing Forum, which has brought together top business and nonprofit players since 2003.

Founding sponsors of Companies & Causes Canada include Manulife, Shoppers Drug Mart, CIBC, RBC, Scotiabank, and Telus.  Also backing the launch are: agency and innovation lab Public Inc., national charitable organization Imagine Canada, leading marketing research firm Ipsos Reid, strategic PR firm MSLGROUP, online event ticketing service Eventbrite and nonprofit media outlet Hillborn.

The conference agenda will be released in early September.  Pre-registration for the conference is now open.