Campaigns with Heart Named Finalists for 2012 Cause Marketing Halo Awards
Annual Awards Recognize Campaigns That Do Well by Doing Good
Feb 13, 2012 11:59 PM ET
(3BL Media / theCSRfeed) Rye, NY - February 13, 2012 - This Valentine’s Day, the Cause Marketing Forum is pleased to name 36 finalists in 9 categories contending for the annual Cause Marketing Halo Awards. The 10th annual Halo awards recognize campaigns with “heart” that show excellence in pairing a company with a cause for mutual benefit.
The finalists are:
Best Transactional Campaign
Refer a Friend Program: Quidsi & American Red Cross
G-Team Philanthropic Deal: Groupon, DonorsChoose.org & JP Morgan Chase
Tempur-Pedic Hugs Back: Tempur-Pedic & Pancreatic Cancer Action Network
Transforming the World Through Games: Zynga & Save The Children
G-Team Philanthropic Deal: Groupon, DonorsChoose.org & JP Morgan Chase
Tempur-Pedic Hugs Back: Tempur-Pedic & Pancreatic Cancer Action Network
Transforming the World Through Games: Zynga & Save The Children
Best Digital Campaign
Thank-a-Mom Movement: Macy's & Several Nonprofit Partners
Transforming the World Through Games: Zynga & Save The Children
A Feast for All: Pepto-Bismol & Feeding America
LivingSocial's Newest Deal: Living Social & Marine Toys for Tots Foundation
Transforming the World Through Games: Zynga & Save The Children
A Feast for All: Pepto-Bismol & Feeding America
LivingSocial's Newest Deal: Living Social & Marine Toys for Tots Foundation
Best Message-Focused Campaign
NFL Play 60: NFL & Several Nonprofit Partners
Read and Rise: Scholastic, Clear Channel & Matt Birk's HIKE Foundation
Fight Childhood Cancer One Cup at a Time: Toys 'R Us & Alex's Lemonade Stand Foundation
Walk with Walgreens: Walgreens & The American Heart Association, The Diabetes Research Institute and Susan G. Komen for the Cure
Read and Rise: Scholastic, Clear Channel & Matt Birk's HIKE Foundation
Fight Childhood Cancer One Cup at a Time: Toys 'R Us & Alex's Lemonade Stand Foundation
Walk with Walgreens: Walgreens & The American Heart Association, The Diabetes Research Institute and Susan G. Komen for the Cure
Best Video Creative
Arctic Home: The Coca-Cola Company & World Wildlife Fund
Halogen TV/Soles4Souls Campaign: Halogen TV & Soles4Souls
Gift for Opportunity Fund: Bank of America & Feeding America
Change for Good: American Airlines & U.S. Fund for UNICEF
Halogen TV/Soles4Souls Campaign: Halogen TV & Soles4Souls
Gift for Opportunity Fund: Bank of America & Feeding America
Change for Good: American Airlines & U.S. Fund for UNICEF
Best Health-Related Campaign
Be a Good Cookie: Keebler & American Red Cross
Giving Hope a Hand: Kroger & Several Nonprofit Partners
VSP Eye Pledge Campaign: VSP Vision Care & Boys and Girls Clubs of America
Walk with Walgreens: Walgreens & The American Heart Association, The Diabetes Research Institute and Susan G. Komen for the Cure
Giving Hope a Hand: Kroger & Several Nonprofit Partners
VSP Eye Pledge Campaign: VSP Vision Care & Boys and Girls Clubs of America
Walk with Walgreens: Walgreens & The American Heart Association, The Diabetes Research Institute and Susan G. Komen for the Cure
Best Environmental or Animal Campaign
Nature Valley National Parks Project: Nature Valley & National Parks Conservation Association
Beach Rescue Project: Barefoot Wine & Surfrider Foundation
Arctic Home: The Coca-Cola Company & World Wildlife Fund
Beach Rescue Project: Barefoot Wine & Surfrider Foundation
Arctic Home: The Coca-Cola Company & World Wildlife Fund
National Adoption Program: PetSmart & PetSmart Charities
Best Event
Halogen TV/Soles4Souls Campaign: Halogen TV & Soles4Souls
Shop for a Cause: Macy's & March of Dimes
Conservation in Action/40 Projects for 40 Years: Southwest Airlines & Student Conservation Association
Fight Childhood Cancer One Cup at a Time: Toys 'R Us & Alex's Lemonade Stand Foundation
Shop for a Cause: Macy's & March of Dimes
Conservation in Action/40 Projects for 40 Years: Southwest Airlines & Student Conservation Association
Fight Childhood Cancer One Cup at a Time: Toys 'R Us & Alex's Lemonade Stand Foundation
Best Social Service or Education Campaign
Stop Bullying: Cartoon Network, Facebook, Time Warner & Several Nonprofit Partners
Teens for Jeans: DoSomething.org & Aeropostale
Read and Rise: Scholastic, Clear Channel & Matt Birk's HIKE Foundation
Color Care: Benjamin Moore & Various Shelters
Teens for Jeans: DoSomething.org & Aeropostale
Read and Rise: Scholastic, Clear Channel & Matt Birk's HIKE Foundation
Color Care: Benjamin Moore & Various Shelters
Best Print Campaign
Honor The Brave: Harley-Davidson and the USO
Let's Make a Cure Happen: New Balance and Susan G Komen for the Cure
Arctic Home: The Coca-Cola Company and World Wildlife Fund
Let's Make a Cure Happen: New Balance and Susan G Komen for the Cure
Arctic Home: The Coca-Cola Company and World Wildlife Fund
Women's Health/Breast Cancer Initiative: Kohl's and The American Cancer Society, Midwest Division and The Southeast Wisconsin affiliate of Susan G. Komen for the Cure
A total of 18 gold and silver awards will be given out to programs judged the best cause marketing campaigns of 2011 at the 10th Anniversary Cause Marketing Forum Conference in Chicago on May 31.
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