Save Kai > Facebook Fundraising Campaign

Save Kai > Facebook Fundraising Campaign
A Goldfish named Kai, brings a massive global issue right to our computer screens. Can one goldfish inspire action against plastic pollution in the world's oceans?  
Non-profit group Project Kaisei (Kī -say), launched a 24/7 live streaming video campaign on FACEBOOK to call attention to the impact of plastic pollution in the world’s oceans and help fund its next ocean cleanup expedition this summer.
Every donation removes a piece of plastic from Kai’s future home – a polluted part of an aquarium-sized garbage patch filled with plastic bottles, toothbrushes and other material found in the North Pacific Gyre.
Kai’s “struggle” for a clean home is a metaphor for thousands of marine life that suffer daily due to encroaching plastic in one of the most remote ecosystems on the planet. Our hero is actually living behind a glass wall, safely separating him from the plastic. 
The “Save Kai” campaign ends on June 10th following World Ocean’s Day. You can  follow Kai on Twitter and post comments to his Facebook page.
** Cohn & Wolfe designed and developed the digital campaign on a shoestring budget for pro bono client Project Kaisei.**

Videos From This Campaign

Content from this campaign

What You DON’T Know About the North Pacific Gyre
What You DON’T know about the North Pacific Gyre (aka Plastic Vortex) Take a walk along almost any beach around the world and you’ll notice a disturbing trend: plastic particles are everywhere. Remnants of bottle caps and rings, disposable lighters, toys, bags and flip-flops can be found even on some of the most pristine beaches. Over-consumption of single use and non-...
Jun 28, 2011 3:00 PM ET
"Save Kai" Gets a Boost From Hollywood Celebs
Last week the Twitterverse was buzzing with mentions of the “Save Kai” campaign by top Hollywood celebs. In addition to continued support from Mermaid Linden, Kai was cited by Twilight star Peter Facinelli, TV host and personality Danny Boome, and celebrity chef Evette Rios. Tweets calling attention to the digital...
Jun 14, 2011 7:00 AM ET
Is Shock and Awe Effective in Cause Marketing?
We're excited to share an op-ed piece about Project Kaisei's "Save Kai" campaign that appeared in AdAge's Good Works Blog. The article addresses the question: Is Shock and Awe Effective in Cause Marketing? Drawing on examples of various cause-related campaigns consumers have encountered in recent years, the article makes a strong case for why campaigns must address both the "wow" AND the "why...
Jun 10, 2011 1:00 PM ET
Goldfish Kai Continues to Inspire Action Against Ocean Pollution
Project Kaisei's bold digital fundraiser, "Save Kai" is highlighted on influencial marketing blog For the past two weeks a Goldfish named Kai has been living on Facebook in an aquarium-sized garbage...
May 27, 2011 12:30 PM ET
"Save Kai" Spotlighted in Popular Eco and Sustainable Living Blog
Eco and sustainability blogs around the world are embracing Project Kaisei's unconventional "Save Kai" campaign. The livestream video fundraiser on Facebook has even been referrenced as an "eco-reality show." See Kai spotlighted on   ...
May 19, 2011 6:15 PM ET