Purpose Under Pressure

Purpose Under Pressure, released jointly by Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll, examines the benefits of a strong Purpose during turbulent times, as well as how Purpose can help create more resilient organizations to face ongoing business, operational and societal challenges. Purpose Under Pressure reports how corporate Purpose – the reason a company exists in addition to making money – drives employees’ decision-making and overall buy-in. The research builds upon the findings of a 2020 study, The B2B Purpose Paradox, to understand how Purpose has evolved internally during a tumultuous two years.