How Purpose Will Be a Beacon for Business Leaders in 2024

Jan 3, 2024 10:55 AM ET
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Photo by Allen Cai

In the wake of a tumultuous year for ESG, many business leaders are asking what comes next not just for environmental, social, and governance issues, but for corporate purpose overall. And while the majority of Americans don’t have an issue with the term “ESG”, the business world found the acronym in the crosshairs of an increasingly politicized debate, which had ripple effects that are shaping how businesses “talk about social issues as well as what they actually do to address them.” Continue reading on


Carol Cone ON PURPOSE (CCOP) is a pioneering social impact consultancy helping companies, brands, and nonprofits harness the power of purpose to advance their business and societal impact. CCOP's proven approach, developed over decades and hundreds of purpose assignments, meets clients at any point on their purpose journey to unlock opportunities to build reputation, inspire and engage employees, ignite organizational culture for innovation and growth, while supporting the greater good.