Purpose Research & Insights

Carol Cone ON PURPOSE helps you understand purpose, from timeless truths to today's trends. We fielded the world's first research on business and social purpose in 1993. Since then, we've consistently advanced the field through our work with visionary leaders, original B2B purpose research, thought pieces, global speeches, a biweekly newsletter, Purpose 360 Podcast, and by sharing the best ideas on purpose from around the world.

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Events, Media & Communications

$7M: How the Cost of a Super Bowl Ad Could Transform Lives
Seven million dollars can do a world of good, especially when those funds are put to work by nonprofit organizations. The same amount of money can also put a talking cat or a low-carb beer in front of hundreds of millions of viewers in between touchdowns — for just 30 seconds.

Responsible Business & Employee Engagement

How Purpose Will Be a Beacon for Business Leaders in 2024
In the wake of a tumultuous year for ESG, many business leaders are asking what comes next not just for environmental, social, and governance issues, but for corporate purpose overall.

Research, Reports & Publications

Purpose Under Pressure: Employees Have Spoken. Is Your Company Listening?
Purpose has proved to be a valuable corporate asset for employee retention during unsettled moments like the Great Resignation and the COVID-19 global health crisis.

Research, Reports & Publications

Employees Demand More Meaning From Their Work Than Pre-Pandemic, Study Finds
Purpose Under Pressure, released jointly by Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll, examines how Purpose can help create more resilient organizations to face ongoing business, operational and societal challenges.
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More from Carol Cone ON PURPOSE

  1. Purpose 360 Podcast
    Purpose 360 Podcast is a masterclass in unlocking the potential of social purpose to ignite business and social impact. Hosted by Carol Cone, CEO of...
  2. Purpose Research & Insights
    Carol Cone ON PURPOSE helps you understand purpose, from timeless truths to today's trends. We fielded the world's first research on business and...
  3. CCOP Accolades
    Carol Cone ON PURPOSE (CCOP) is a pioneering social impact consultancy helping companies, brands, and nonprofits harness the power of purpose to...