Brands for Good

Brands for Good

Convened by Sustainable Brands, Brands for Good is on a mission to make sustainable living easier and more rewarding for people around the world. It is working with experts on the leading edge of sustainability, innovation and marketing to harness brand reach, resources and influence to make the Good Life more attractive, sustainable and attainable at scale.

Content from this campaign

New Research From Sustainable Brands and Ipsos Highlights Consumers' Willingness to Leverage Their Buying Power to Support Companies' Good Works
SAN FRANCISCO, November 18, 2021 /3BL Media/ - New research indicates that nearly 70% of consumers believe that they can influence companies to do better by buying from them when they do. The research, revealed by SB Brands for Good, a multi-brand collaboration led by Sustainable Brands where leading global brands are working to use their collective influence to drive...
Nov 18, 2021 8:00 AM ET
96% of Americans Engage in Sustainable Behaviors, Per Findings From SB Brands for Good, Part of Sustainable Brands
SAN FRANCISCO, September 22, 2021 /3BL Media/ - Today, SB Brands for Good, part of Sustainable Brands, released a special report for brand leaders titled “Driving Consumer Behavior Towards Sustainable Lifestyles: 2020-2021 Socio-Cultural Trend Report on Consumer Sustainability Intentions & Actions.” This report is the cumulative result of a year’s worth of consumer research...
Sep 22, 2021 8:00 AM ET
SB Brands for Good Partners With Ipsos to Uncover Global Insights and Trends on Consumers' Adoption of Sustainable Behaviors
SAN FRANCISCO, July 8, 2021 /3BL Media/ - SB Brands for Good, a multi-brand collaboration led by Sustainable Brands, where leading global brands are working to use their collective influence to drive sustainable behavior change at scale, has announced a new partnership with Ipsos to expand its consumer research globally. SB Brands for Good and Ipsos will partner...
Jul 8, 2021 8:00 AM ET
Brands for Good Marks Its Second Anniversary With New Research, Tools and Members, Including Mastercard, Johnson & Johnson Consumer Health, and Mccormick & Company
SAN FRANCISCO, June 15, 2021 /3BL Media/ - Today, Brands for Good, a collaboration of leading global brands working to use their collective influence to help make sustainable lifestyles more attractive, accessible, and rewarding for consumers, marks its second anniversary by unveiling new research, tools and members at its complimentary virtual conference, this year titled...
Jun 15, 2021 7:45 AM ET
SB Brands for Good Announces Three New Developments
September 15, 2020 /3BL Media/ - SB Brands for Good, a coalition of leading brands convened by Sustainable Brands, today announces three new developments:  We are publishing the results of new general population US consumer research.  We are launching the Brands for Good CMO Advisory Council....
Sep 15, 2020 7:50 AM ET

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