Caesars CEO: How a Sustainability Scorecard is Creating Value

Nov 15, 2013 8:05 AM ET

Original article by Gary Loveman on

What is the most challenging part of integrating sustainability into a company's DNA? As sustainability professionals know, it takes more than a company's willingness to address environmental and social issues across its value chain. True integration takes champions to make it happen -- yet champions within corporations sometimes encounter roadblocks to executing a sustainability vision, and in some cases those initiatives hit a plateau.

At Caesars Entertainment, we view sustainability as a core part of our business strategy. To that end, we have developed a tool that is making sustainability stick at our company, from the top down and bottom up.

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