Building GE's Ecomagination 'ecosystem' (Q & A)

Building GE's Ecomagination 'ecosystem' (Q & A)


GE has generated $70 billion from ecomagination-tagged products in only five years, which includes everything from wind turbines to hybrid locomotives to electric car charging ports. The ecomagination initiative notes the rising competition for natural resources, which will drive demand for renewable energy and goods that improve energy and water efficiency. Here, Mark Vachon, vice president of ecomagination at GE, discusses the initiative and how it is evolving. 

Monday, May 23, 2011 - 8:30am

CAMPAIGN: Energy at GE


BOSTON--In one respect, green-tech companies are realizing what IT manufacturers did many years ago: just selling a box will only go so far. To get a high volume of products sold, technology suppliers need to combine hardware with software and with consulting services to solve a problem. This idea of developing a "solution" around energy-related gear is high on the mind of Mark Vachon, vice president of Ecomagination at General Electric. To do that, there needs to be an "ecosystem," or network, of partners who can pull the various pieces together.

 To read the interview with the Vice President of Ecomagination, March Vachon, click here.  
About GE
GE (NYSE: GE) is an advanced technology, services and finance company taking on the world’s toughest challenges. Dedicated to innovation in energy, health, transportation and infrastructure, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at
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