Anvil Knitwear Names Heather Stefani as Executive Vice President of Marketing
(3BL Media / theCSRfeed) NEW YORK - July 7, 2011 - Anvil Knitwear today announced that Heather Stefani has joined the sportswear company as Executive Vice President of Marketing, directly reporting to President and CEO Anthony Corsano. In her new leadership role, Ms. Stefani will be responsible for directing Anvil's corporate and product marketing programs, building overall brand awareness, and managing communications and promotional activities. Her responsibilities will also include developing and executing marketing strategies that support new and existing product lines and pursing sponsorship and licensing opportunities. Ms. Stefani will work closely with Anvil's product development, sales and corporate social responsibility teams to ensure that Anvil's core sustainability message is preserved and enhanced.