American Cancer Society Partners With Independence Blue Cross on Landmark Cancer Prevention Study
Independence Blue Cross Will Serve as the Regional Champion
(3BL Media) Philadelphia, PA - April 27, 2012 - The American Cancer Society and Independence Blue Cross have teamed up on a large research project to help find the causes of cancer and a cure for it. The project is called the Cancer Prevention Study 3, or CPS-3, and it will study 300,000 people across the country -- about 1,300 in this region. This monumental national study is expected to provide researchers extraordinarily valuable insight into the genetic, environmental, and lifestyle factors that cause or prevent cancer.
Independence Blue Cross (IBC) is the Regional CPS-3 Champion, providing financial support for the study and encouraging area residents to enroll in the study.
"Together the American Cancer Society and Independence Blue Cross are working to eliminate cancer as a major health problem, and I commend them on their groundbreaking partnership," said Philadelphia Mayor Michael A. Nutter. "Everyone has been affected by cancer in one way or another, so it's our job as a community to fight back and help eradicate this disease by participating in this important study, CPS-3."
The City of Philadelphia, which puts on the annual Blue Cross Broad Street Run, will jump-start CPS-3 enrollment at the Blue Cross Broad Street Run Expo at Lincoln Financial Field on Friday, May 4, from 11 a.m. to 6 p.m. and on Saturday, May 5, from 9 a.m. to 5 p.m. Individuals running in the race on Sunday, May 6, as well as family and friends attending the race or expo, are encouraged to enroll in the study to help create a world with less cancer and more birthday celebrations.
"Independence Blue Cross is joining with the American Cancer Society to lead the way towards finding a cure for cancer on behalf of our members and our community," said Daniel J. Hilferty, IBC president and CEO. "As the region's most trusted health insurer, we will help recruit people to participate in this critically important study that will deepen our knowledge of what causes and what could prevent this devastating disease."
"Everyone knows someone who's had cancer," said Jim Marino of the City of Philadelphia Department of Parks and Recreation, the race director of the Blue Cross Broad Street Run. "CPS-3 will help us better understand what factors cause cancer, and once we know that, we can be better equipped to prevent cancer. This race and this community have long supported the American Cancer Society, and we are honored to partner with them on this research."
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