World Cancer Day, recognized annually on February 4, is an initiative of the Union for International Cancer Control (UICC), focused on uniting the world in the fight against cancer. Having in mind Bristol-Myers Squibb’s commitment to make a difference in the lives of patients living with cancer, we can’t think of a better opportunity for the global community to come together and to raise awareness about this devastating disease: its prevalence; what the public should know about risk factors; and the importance of education and support.