Acronyms make it easier to remember new concepts. The term PESO – paid, earned, shared and owned -- was useful in remembering the new paradigm for PR pros and marketers seeking to reach key audiences with their content in a highly fragmented media environment.

The American Heart Association and Aramark are launching a new community engagement program in three key cities -- Philadelphia, Chicago and Houston -- as part of their Healthy for Life® 20 By 20 initiative to improve the diet and health of millions of Americans by 20 percent by the year 2020. The pilot program, taking place throughout the spring, will track and measure the impact of attitudes and behaviors of primarily single mothers or single heads of households responsible for food and meal decisions for their families.

Half of Latinos admit to using their smartphones to social network while driving. More than a quarter (28%) snap selfies or take photos. And nearly 7-in-10 (68%) text behind the wheel.

A Professional Engineer and MBA Graduate, Richard specializes in sustainability program planning with distinguishing expertise in energy supply-side management, facility demand-side improvements and business-wide carbon footprint reduction. With over 25 years of experience in utility plant operations across both commercial and industrial markets, he has a proven track record of lowering the total cost of energy while delivering maximum return on investment.

As it becomes ever more urgent to preserve the environment, a growing number of businesses are prioritizing sustainability. More than 50 companies around the world have pledged to work toward using 100% renewable energy to power their operations. Big technology corporations and traditional consumer brands alike are on their way to a low carbon footprint by turning to renewables to keep the lights on.

Student developers will stand alongside professionals at the Samsung Developer Conference in San Francisco today. The students, chosen from the five winners of the 2015 Samsung Mobile App Academy, made apps to address issues in their local communities. Winning apps include an interactive pill chart to incentivize children with serious illness to take their medication, a system for diagnosing pulmonary illnesses and a game to teach kids coding.

Republic Services announced today the addition of 40 Compressed Natural Gas (CNG) solid waste collection trucks serving customers in Central Contra Costa County. The new CNG trucks replace older diesel-powered collection trucks, and bring the total number of natural gas vehicles operated by Republic in Contra Costa County to 123.

MGM Resorts International (NYSE: MGM) is ranked 5th on the “Top 10 Regional Companies” list for diversity best practices, according to DiversityInc, one of the nation’s leading sources on workplace diversity management.

Last June Whirlpool Corporation broke ground on a wind farm near our Findlay, Ohio dishwasher plant and today it is fully operational. Through clean, renewable energy the turbines are expected to offset more than 20% of our on-site electricity consumption.