As waste continues to be a major trending topic within the sustainability world, companies are coming up with increasingly creative ways to address the issue within their own business operations – from "inglorious vegetables" to shoes that can biodegrade in your sink after their useful life. Now, the phrase "one man's trash is another man's treasure" has never rang truer, with one liquor brand taking an item destined for the trash can and giving it new life, all while educating consumers along the way.