Friday evenings are traditionally a time when in alcohol-friendly cultures people get together with their workmates for a beer or two (well, maybe more than that…). For that reason, it’s also a good moment to promote responsible drinking. United around that common goal, globally famous brewers Anheuser-Busch InBev, Carlsberg and Heineken have joined hands with a range of stakeholders to promote responsible drinking to help advance the UN’s Sustainable Development Goals to prevent alcohol-related harm.