Diageo, a global leader in beverage alcohol, today introduced “Decisions,” a first-of-its-kind virtual reality (VR) experience that puts consumers of legal drinking age in the middle of a fatal drunk driving crash. This launch represents the company’s latest innovative approach to educate and meaningfully impact consumers about the importance of responsible decision-making when drinking.

The Great American Smoke Out is this week. The American Cancer Society leads this yearly event on the third Thursday of each November to encourage smokers across the country to make a plan to quit or to plan in advance to quit smoking on this day. Over 480,000 Americans die from tobacco-related illnesses each year. Research also shows that smokers cost their employers close to $6,000 per year more than non-smokers.

For the second year in a row, Whirlpool Corporation’s Integrated Supply Chain (ISC) is honored with a SmartWay® Award from the U.S. Environmental Protection Agency (EPA). The award recognizes industry leaders in supply chain environmental performance and energy efficiency.

Lockheed Martin (NYSE: LMT) demonstrated for the first time how its suite of optionally-piloted helicopters and small unmanned aerial systems can work together to successfully locate and extinguish fires, pinpoint the location of a missing person, and bring that person to safety.

Subaru of America has launched a new advertising campaign showcasing real stories from real people who have been positively impacted by the Subaru Share the Love® program over the past nine years, as well as the automaker’s national charity partners: the ASPCA®, Make-A-Wish®, Meals on Wheels America, and the National Park Foundation.

Maven, General Motors’ personal mobility brand, is expanding to the western United States, adding the Denver, Los Angeles and San Francisco markets. In 10 months, Maven has launched three products and has grown to 13 U.S. cities: Ann Arbor, Michigan; Baltimore; Boston; Chicago; Denver; Detroit; Los Angeles; Jersey City, New Jersey; New York City; Orlando, Florida; San Diego; San Francisco; and Washington, D.C.

Today, the Center for Financial Services Innovation (CFSI) and Core Innovation Capital (Core) released their sixth annual Financially Underserved Market Size Study. The report, which benefited from the financial support and strategic input of Morgan Stanley and with additional financial support from CFSI’S Founding Partner the Ford Foundation, reveals that underserved American consumers spent $141 billion in fees and interest in 2015, generated from a volume of $1.6 trillion in financial activity.

In this episode of the Champions for Social Good Podcast, Jamie Serino speaks with John Gerzema (@JohnGerzema), Chairman and CEO of BAV Consulting (@BAVConsulting), and an internationally recognized theorist on consumerism and its impact on growth, innovation and strategy.

November marks Native American Heritage Month, a time to celebrate the diverse cultures, traditions and histories of Native Americans, as well as the important contributions of Native people to our communities and country. This month also presents the opportunity to raise awareness about the unique challenges Native Americans face.

Sodexo, world leader in Quality of Life services, today announced being named by U.S. Department of Agriculture (USDA) and the U.S. Environmental Protection Agency (EPA) to the inaugural class of the U.S. Food Loss and Waste 2030 Champions. The recognition is awarded to U.S. businesses and organizations pledging concrete steps to reduce food loss and waste in their operations by 50 percent by 2030. It also aligns with the commitment Sodexo made last Spring for zero waste to landfill by 2025.