Addressing Local Water Data Gaps

Taking the first step to better data through basin collaborations
Jul 11, 2018 12:00 PM ET
Taking the First Step to Better Data Through Basin Collaborations

Addressing Local Water Data Gaps

We’re living in the age of data; it’s seemingly everywhere, helping businesses uncover insights that fuel better decision-making and enable quicker innovation.

But for beverage companies, a critical data link is missing: accessible, reliable, and actionable watershed-specific data. Not only is local data simply nonexistent in many cases, but beverage brands also have to contend with aligning local stakeholders, limited data granularity, a shortage of skilled local experts, data variability due to climate change, and wide-ranging levels of maturity when it comes to public water challenge awareness and scientific data collection.

Of course, water is the lifeblood of the beverage business—and protecting this shared resource is not only the right thing to do for sustainable watersheds and communities, but a business imperative. But in order to do that, we need data with local context. And as they say, it takes a village.

Since our inception in 2006, the members of Beverage Industry Environmental Roundtable (BIER) have been making a collective effort to enhance water stewardship inside and outside the beverage sector. After publishing our Performance in Watershed Context Insights Paper and framework, we’re focused on narrowing that data divide.

How? Check out the Beverage Industry Environmental Roundtable's (BIER) blog post to find out.

About BIER

The Beverage Industry Environmental Roundtable (BIER) is a technical coalition of leading global beverage companies working together to advance environmental sustainability within the beverage sector. BIER aims to affect sector change through work focused on water stewardship, energy efficiency and climate change, beverage container recycling, sustainable agriculture, and eco-system services. BIER members include: American Beverage Association, Anheuser-Busch InBev, Bacardi, Beam Suntory, Brown-Forman, Carlsberg Group, The Coca-Cola Company, Constellation Brands, Diageo, Heineken, Jackson Family Wines, New Belgium Brewing, MillerCoors, Molson Coors, Pernod Ricard, Ocean Spray Cranberries, and PepsiCo. For more information, visit