Addison Designs New Ceres Roadmap for Sustainability

Apr 13, 2010 1:00 AM ET

 (3BLMedia/theCSRfeed) April 13, 2010 - Ceres has released its newest report – 21st Century Corporation: The Ceres Roadmap to Sustainability – a comprehensive platform for sustainable business strategy and for accelerating best practices and performance.

Designed by Addison, the report sets out Ceres' sustainability vision and serves as a practical guide for integrating sustainability into the DNA of business from the boardroom to the copy room. It analyzes the drivers, risks and opportunities involved in making the shift to sustainability, and details strategies and results from companies who are taking on these challenges.

"Few can match Ceres when it comes to demonstrating how corporations can begin to comprehensively tackle sustainability in a way that is meaningful to their bottom line," said Roger Byrom, Addison's CEO. "Our design brought this roadmap to life in an accessible way. We are proud to work with such a dynamic and influential organization."
Addison has been designing Ceres' white papers and annual reports since 2007. For its 20th anniversary conference, the organization also turned to Addison to illustrate the Ceres 20·20 vision with a dynamic microsite that was featured as a Communication Arts "Web Pick of the Day." The site highlights Ceres' 20 years of success, its growing leverage, and its vision to improve the capital markets for a more livable, safe and just future.
In addition to working with Ceres, Addison has also worked with such Fortune 500 companies as CA, Constellation Energy, ITT Corporation (a Ceres company), Merck, and Time Warner (also a Ceres company) on their sustainability reports and other corporate social responsibility communications.
As Ceres president Mindy Lubber advised, "Sustainability performance is fundamental for business success in the 21st century. If businesses deepen their efforts to solve social and environmental threats, it will position them to innovate and compete in the fast-changing, resource-constrained global economy."
The Ceres Roadmap includes elements for companies of all shades of green, from first-time corporate responsibility reporters to long-time sustainability practitioners. Designed as a practical guide, it outlines more than 200 specific expectations in four areas that all companies could focus on to improve their overall performance and top-to-bottom business strategy.
These expectations include:

  • Governance: Companies will embed sustainability in the board room and manage their entire value chain from a sustainability perspective

  • Stakeholder Engagement: Companies will regularly engage in dialogue with stakeholders and integrate their feedback into strategic planning and operational decision-making

  • Disclosure: Companies will report regularly on their sustainability strategy and performance, including detailed goals and plans for future actions

  • Performance: Companies will systematically improve sustainability performance across their entire operations and supply chain

Addison will be also be hosting a booth at Ceres' annual conference on May 5-6 in Boston.

See a PDF of the report

About Addison
Addison is an independent brand strategy and communications design firm with a strong focus on information simplification. Online and in print, we combine business understanding with creative solutions to visualize and implement strategic communications that yield measurable results.

About Ceres
Ceres is a leading coalition of investors, environmental groups and other public interest organizations working with companies to address sustainability challenges such as global climate change. Ceres also directs the Investor Network on Climate Risk, a network of 90 institutional investors with collective assets totaling more than $9.8 trillion.

Ceres and Addison worked with Neenah Paper to select a sustainably sourced paper stock for this report that enhanced the powerful design. The paper was made with 100% post-consumer recycled fiber and has Green Seal Certification, ensuring that the mill processes, including packaging, are environmentally preferable.