5 Keys to Attracting — and Keeping — Socially Minded Employees

Oct 23, 2017 12:05 PM ET

A competitive salary, great benefits and the opportunity to advance are crucial factors for employees when they are choosing where to work.

But companies that want an extra edge in landing and keeping top talent might want to consider another key factor: a top-flight workplace giving and volunteering program.

According to a new survey of nearly 1,600 U.S. employees by America’s Charities, companies that build effective workplace giving and volunteering programs have a significant leg up when it comes to attracting talent.

America’s Charities’ 2017 Snapshot survey found nearly 6 in 10 workplace donors want to work for companies where the culture supports giving and volunteering.

That’s a significant number — and it shows that today’s employees are placing a high value on charitable opportunities in the workplace.

However, while a growing number of companies are providing these opportunities, it’s not enough to simply set up a giving program or organize employee volunteer outings. Socially minded employees are looking for companies that embed giving in their culture — and that offer them meaningful opportunities to make a difference.

So what can your company do to ensure that it’s creating giving and volunteering programs that truly connect with your employees?

Based on Snapshot 2017 — and America’s Charities' ongoing work with companies and employees — your company should make sure its programs are achieving these 5 objectives:

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Register Now! Snapshot 2017 Launch Webinar - October 24, 2017 at 2pm EST