Why VMware’s Sustainability Team Reports to Its CTO

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Why VMware’s Sustainability Team Reports to Its CTO

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#Sustainability is #innovation's next frontier: At @VMware, sustainability team reports to company's CTO https://bit.ly/2XIrtt8
Monday, March 11, 2019 - 12:40pm

CAMPAIGN: VMware Culture

CONTENT: Article

One of the first companies to make an explicit link between sustainability and innovation was Nike — when it promoted its former CSO, Hannah Jones, to lead the company’s business model incubator Valiant Labs in July.

"The reframe that happened is that we stopped seeing sustainability and labor rights as a risk and burden, [and instead] as a source of innovation," Jones told Fast Company several months before her new role was revealed. "Whether it’s about women’s rights or sustainability or women in the supply chain, if you flip it to be about an innovation opportunity, people step into that space with less fear. And that creates possibility."

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