We strive to reduce, reuse and recycle wherever we can. Our biggest concerns is that too much fashion ends up in landfill. That’s why we teamed up with I:Collect and created a the first global garment take back system.

You can drop any unwanted clothes at H&M and we give them a new life. The goal is to create a closed loop where unwanted garments are recycled into new creations. Currently we can blend in about 20% recycled fibers without any loss of quality or longevity.

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