UPS Longitudes | The Frontlines of Coronavirus

UPS Longitudes | The Frontlines of Coronavirus

Wade Shepard @ Forbes

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Wednesday, April 8, 2020 - 7:05am

CAMPAIGN: Connected Communities

CONTENT: Article

The COVID-19 pandemic has swept the globe and turned the world of logistics upside down. Countries known for being exporters have shut down their factories. Countries known for consumption have closed their shop doors.

With the sudden lack of both supply and demand, as well as the disruption to air and sea freight, global logistics firms have been scrambling to pick up the pieces and reestablish the vital connections that hold the world of trade and commerce together. Out of this melee, some logistics firms have capitalized on the moment, finding new sources of demand and new roles to alleviate a crisis unlike anything we’ve seen before.

When we hear presidents and prime ministers talking about moving safety equipment and test kits out to the COVID-19 hotspots, the task actually falls on the shoulders of logistics firms, often called on in times of crises to move things fast.

In the coronavirus pandemic, some logistics firms have pivoted from solely operating as vectors for the transfer of goods to becoming the carriers of life-saving medical equipment.

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