Subaru Celebrates 20 Years of Partnership with Nonprofit Mount Washington Observatory

Subaru Celebrates 20 Years of Partnership with Nonprofit Mount Washington Observatory

12th Annual Seek the Peak participants reach top of Mount Washington

Subaru is the official car of the Mount Washington Observatory

12th Annual Seek the Peak mountain hike

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Mount Washington Observatory’s Seek the Peak fundraiser hit $250k @Subaru_USA has been proud sponsor for 20+ yrs #csr
Friday, July 27, 2012 - 6:45pm

CONTENT: Press Release

  • Mount Washington Observatory is longest running sponsorship for Subaru of America
  • 12th Annual Seek the Peak Hike-a-thon raises record funds for the Observatory

(3BL Media) Cherry Hill, NJ -- July 27, 2012 -- Mount Washington Observatory’s Seek the Peak fundraiser broke a new record on Saturday, topping $250,000 in donations and sponsorship support. The 12th annual event was the single most successful fundraiser in the 80-year history of the nonprofit Mount Washington Observatory.

“Subaru has been a proud partner of Mount Washington Observatory for 20 years,” said Subaru Sponsorships and Promotions Manager Todd Lawrence.  “We are even more proud to witness this record breaking fundraising endeavor.”

Each year Mount Washington Observatory hosts Seek the Peak, a signature fundraiser involving a challenge trek to the top Mount Washington.  Seek the Peak has raised more than $1,150,000 over its twelve year history, supporting the nonprofit Mount Washington Observatory’s work in weather observation, research and education.

“Subaru has been with us since our very first mountain climb,” says Observatory Executive Director Scot Henley. “Their support of this event and their two decades of support for our organization have been absolutely critical to our mission.”

The Subaru brand's longest running sponsorship is the Mount Washington Observatory. Subaru is the "Official Car" of the Mount Washington Observatory. In addition to Seek the Peak, Subaru also sponsors an educational program series at the Observatory called Subaru Science in the Mountains.

“Our Subaru owners share our passion for the environment, education and sports,” added Lawrence.  “We know they are also proud of our decades of work with this amazing organization.”


About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit

About Mount Washington Observatory
Mount Washington Observatory is a private, nonprofit, member-supported institution with a mission to advance understanding of the Earth's weather and climate. Since 1932, the Observatory has been monitoring the conditions atop 6,288-foot Mount Washington, NH, using this unique site for scientific research and educational outreach. For information, call (800) 706-0432 or visit


Sheriece Matias
+1 (856) 488-5093
Subaru of America
Mount Washington Observatory
CATEGORY: Environment