Pioneering a People-Centered Approach to Corporate Philanthropy
How making the improvement of human lives around the globe a top priority can be a means to succeeding as a business.
Aug 1, 2018 10:45 AM ET
Originally posted on Stanford Social Innovation Review
In 1943, long before corporate social responsibility (CSR) became a catchphrase, Johnson & Johnson Chairman Robert Wood Johnson wrote the company’s now-famous “Our Credo,” which states that the company must be “responsible to the communities in which we live and work and to the world community as well.” While language like this is commonplace in corporate America today, when Johnson wrote those words, it was considered extraordinary for a company to put people before profit, and to claim that an obligation to help better society was embedded in its mission.
