The Perils of “Green Watching”

The Perils of “Green Watching”

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CLimate Counts Blog: The Perils of “Green Watching” by @climatecounts
Friday, April 16, 2010 - 11:00am

CAMPAIGN: Green Watching


Earth Day is coming, and with it, hours and hours of “green” television programming and print media coverage. People who hardly give the environment a thought all year will be “Green Watching” programs – and advertisements – about how to be more environmentally responsible. In the past, I always thought of this heightened awareness as a good thing. The added programming draws broader attention to serious environmental problems like the climate crisis, and I firmly believe an educated public is critical to generating strong climate action throughout society.

However this Earth Day I think it’s important to ask: At what point does “Green Watching” become a form of greenwashing? Should media companies lead by example on corporate climate and environmental action or because of their importance in educating the public is talk enough?
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