Partnership and Collaboration Help Spread the Word That Buzzed Driving is Drunk Driving

Partnership and Collaboration Help Spread the Word That Buzzed Driving is Drunk Driving

Brown-Forman, The Ad Council, Total Wine & More, and BeMyDD work together to combat drunk driving
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.@Brown_Forman leveraging partnerships to combat drunk driving #partnersinresponsibility http://3bl.me/9gqn67
Monday, August 17, 2015 - 11:00am

The Ad Council, Total Wine & More, and BeMYDD worked with Brown-Forman on the Buzzed Driving Prevention Campaign during the 2013 / 2014 winter holiday season. The campaign is designed to change behaviors and perceptions around impaired driving through advertising. 

Read more from The Ad Council, Total Wine & More, and BeMyDD about the partnership, measuring impact, and challenges and opportunities ahead.