P&G’s Push for Diverse Voices Doubles as Brand Building

P&G’s Push for Diverse Voices Doubles as Brand Building

By Paul Hiebert
Marc Pritchard looks to challenge gender and racial inequality. Courtesy Tribeca Studios/Allison Luntz

Marc Pritchard looks to challenge gender and racial inequality. Courtesy Tribeca Studios/Allison Luntz

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.@ProcterGamble is excited to continue to build the pipeline of talented diverse women filmmakers with their partners @IAMQueenLatifah and @Tribeca. Congratulations to @SammKnowles, @Nadine_Natour, and Ugonna Okpalaoka. http://bit.ly/37oonhL

Summary

'People want to see authentic stories'

Wednesday, February 19, 2020 - 9:35am

CAMPAIGN: P&G | Diversity and Inclusion

CONTENT: Article

In his quest to change advertising as we know it, Procter & Gamble’s chief brand officer Marc Pritchard has once again turned his attention to documentaries made by young, diverse female filmmakers.

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