PCI-Media Impact Featured in IUCN February Newsletter
PCI-Media Impact Featured in IUCN February Newsletter
Summary
PCI-Media Impact (Media Impact) was featured in the February 2011 IUCN Newsletter for a series of environmental programs it is rolling out across the Caribbean, Africa and Asia this year. The communications programs -- serial drama, talk shows and community campaigns -- focus on biodiversity conservation.
NEWSROOM: PCI Media Impact
CONTENT: Blog
By Lindsey Wahlstrom for Sean Southey, CEC member and Executive Director of PCI-Media Impact
Gorilla, tiger and dancing coral fish mascots are coming to communities in the Caribbean, Africa and Asia through communications campaigns supported by PCI-Media Impact.
PCI-Media Impact (Media Impact) is training leaders around the world to use Entertainment-Education soap operas and social marketing campaigns to promote biodiversity in their communities. Gorilla, tiger and dancing coral fish mascots are coming to a community near you this year thanks to communications campaigns in 16 countries throughout the Caribbean, Africa and Asia.