New Akzonobel Ingredient Eases Regulatory Pressure on Detergent Makers

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New Akzonobel Ingredient Eases Regulatory Pressure on Detergent Makers

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Detergent makers can now meet environmental regs, regarding phosphates use, w/ new ingredient developed by @AkzoNobel

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Friday, October 14, 2016 - 8:15am

CONTENT: Press Release

October 13, 2016/3BL Media/ - Detergent manufacturers can now meet strict environmental regulations relating to the use of phosphates following the launch of a new ingredient developed by AkzoNobel's Chelates business.

The product - Dissolvine M-40 - is a chelating agent with a readily biodegradable active ingredient (known as MGDA) which is more sustainable than some current alternatives. It will enable the detergent industry to meet stringent rules requiring the removal of phosphate builders in their formulations, without compromising on performance.

"MGDA offers excellent ecological and cleaning properties to the detergent industry," explained Sergio Vieira, one of the Project Managers at AkzoNobel's Chelates business. "It is fast-working and is an ideal replacement for ingredients under regulatory pressure, such as phosphates." He adds that Dissolvine M-40 also outperforms other widely-used builders, such as citrates.

"Dissolvine M-40 is a high performance and essential ingredient that delivers key environmental benefits," said Werner Fuhrmann, AkzoNobel's Executive Committee member responsible for Specialty Chemicals. "Launching the product represents a clear portfolio optimization and strengthens the company's position as one of the leaders in the chelates industry. Establishing this unique position is of strategic importance to our Specialty Chemicals business and underlines our commitment to AkzoNobel's Planet Possible approach to making a positive and lasting impact on a more sustainable planet."

The introduction of MGDA now gives AkzoNobel a complete range of readily biodegradable chelating agents for the detergent industry, complementing its Dissolvine GL series (GLDA based), which has proven to have exceptional performance in liquid detergents.

About AkzoNobel
AkzoNobel creates everyday essentials to make people's lives more liveable and inspiring. As a leading global paints and coatings company and a major producer of specialty chemicals, we supply essential ingredients, essential protection and essential color to industries and consumers worldwide. Backed by a pioneering heritage, our innovative products and sustainable technologies are designed to meet the growing demands of our fast-changing planet, while making life easier. Headquartered in Amsterdam, the Netherlands, we have approximately 45,000 people in around 80 countries, while our portfolio includes well-known brands such as Dulux, Sikkens, International, Interpon and Eka. Consistently ranked as a leader in sustainability, we are dedicated to energizing cities and communities while creating a protected, colorful world where life is improved by what we do.

AkzoNobel Media Relations
Contact: Andrew Wood
T: +31 88 969 7833