Nespresso Goes Big on Sustainability Credentials in Global Campaign: PR Week

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Nespresso Goes Big on Sustainability Credentials in Global Campaign: PR Week

by Simon Gwynn
Nespresso goes big on sustainability credentials in new global campaign

Nespresso goes big on sustainability credentials in new global campaign

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From @PRWeek: @Nespresso goes big on sustainability credentials in global campaign. By @SimonGwynn http://bit.ly/2fhUqr8

Summary

The brand's CMO Alfonso Gonzalez talks to Campaign about The Choices We Make

Tuesday, September 26, 2017 - 2:25pm

NEWSROOM: Nestlé Nespresso

CONTENT: Article

After years of being "shy" about how it sources its coffee, Nespresso is putting its partnership with farmers at the center of a new campaign, the brand's CMO tells Campaign.

Created by J Walter Thompson Worldwide, The Choices We Make tells the story of the community mill built by the brand in Jardin, Colombia, and the economic, social, and environmental benefits it delivered.

Click here to read the full article