Nespresso Goes Big on Sustainability Credentials in Global Campaign: PR Week
Nespresso Goes Big on Sustainability Credentials in Global Campaign: PR Week
by Simon Gwynn
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From @PRWeek: @Nespresso goes big on sustainability credentials in global campaign. By @SimonGwynn http://bit.ly/2fhUqr8
Summary
The brand's CMO Alfonso Gonzalez talks to Campaign about The Choices We Make
Tuesday, September 26, 2017 - 2:25pm
After years of being "shy" about how it sources its coffee, Nespresso is putting its partnership with farmers at the center of a new campaign, the brand's CMO tells Campaign.
Created by J Walter Thompson Worldwide, The Choices We Make tells the story of the community mill built by the brand in Jardin, Colombia, and the economic, social, and environmental benefits it delivered.
CATEGORY: Events, Media & Communications
