Hanes Donates Apparel to Local Salvation Army Emergency Shelter as Part of Holiday Sock Drive

Hanes Donates Apparel to Local Salvation Army Emergency Shelter as Part of Holiday Sock Drive

Hanes has donated 1.5 million pairs of socks to homeless shelters since 2009
Tuesday, December 9, 2014 - 3:00pm

CAMPAIGN: HanesBrands: People

CONTENT: Press Release

WINSTON-SALEM, N.C., December 9, 2014 /3BL Media/ – Hanes, America’s No. 1 sock brand, is partnering with Salvation Army Emergency Shelter in Winston-Salem to distribute apparel to the community as part of the brand’s annual holiday sock drive.

Hanes socks and T-shirts will be distributed during a community breakfast at Salvation Army Emergency Shelter, located at 1255 N. Trade Street, from 7:30 – 8:30 a.m. on Tuesday, Dec. 2. The breakfast will serve nearly 100 members from the homeless population in Forsyth County. To assist in dispersing the apparel, Hanes has enlisted the help of several Mt. Tabor High School students. The high school was the winner of the 2013 Hanes Holiday Sock Drive, having raised 1,114 pairs of socks.

Hanes is proud to partner with the local Salvation Army to host this community event in celebration of #GivingTuesday, a global day dedicated to celebrating generosity and giving back.

“HanesBrands is honored to celebrate #GivingTuesday in Forsyth County,” said Cheryl Lindsay, director, global diversity and inclusion and global community relations. “While we are simultaneously celebrating the day by donating socks to shelters across the country, we also think it’s important to address the needs of individuals experiencing economic hardships in our own community.”

Additionally, on Dec. 2, Hanes is making an effort to have a more far-reaching affect by donating 150,000 pairs of socks to 40 Salvation Army locations nationally. The recent donations bring the amount of socks donated since the start of the holiday sock drive in 2009 to 1.5 million pair of socks.

To encourage others to donate, the brand will place a link on hanes.com from December 2 through December 31, 2014, that will allow consumers to donate directly to The Salvation Army.

Hanes is donating socks across the country in partnership with homeless advocate and founder of Invisible People Mark Horvath. Horvath has worked with Hanes for three years in an attempt to raise awareness of the homeless crisis in America.

About Hanes
Hanes, America’s No. 1 apparel brand, is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com. Hanes is a flagship brand of Hanesbrands Inc. (NYSE: HBI) (www.Hanesbrands.com).


Matt Hall
+1 (336) 519-3386