Ecuadorian Youth learn Gender Equity through Entertainment Education

Ecuadorian Youth learn Gender Equity through Entertainment Education

Season Finale of Educational drama "Magic Touch"
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Watch the season finale of @pcimediaimpact drama, "Magic Touch." It all comes down to the final episode. Don't miss out!



The final episode of the popular Ecuadorian soap opera, "Toque Mágico" (Magic Touch) will be released Wednesday, September 30, on PCI-Media Impact’s YouTube Channel.  PCI-Media Impact, co-producer of "Magic Touch," is a not-for-profit organization that uses Entertainment Education to support social change movements in developing countries.

"Magic Touch" was first broadcast in 2008 in partnership with Colectivo Pro Derechos Humanos, a community organization specializing in human rights in Ecuador. The show educates youth by promoting gender equity, elimination of discrimination and the prevention of violence against women. In June of this year, PCI-Media Impact began the global re-broadcast this popular series, via the internet.

Tune in to PCI Media Impact's YouTube channel on September 30 as the season comes to an end.  To catch any episodes you might have missed or watch the entire season from the beginning, visit




Wednesday, September 30, 2009 - 2:06pm

CAMPAIGN: "Magic Touch"

CONTENT: video