Connecting with Consumers by Investing in Communities

Connecting with Consumers by Investing in Communities

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How can CDA retailers attract consumers once @Target arrives? #LBGCanada suggests investing in communities.
Friday, July 15, 2011 - 12:17pm


Recently it was announced the American retail chain, Target, will be arriving in Canada. As consumers anxiously await the discount retailer’s arrival, Canadian companies such as Sears and HBC are preparing for the entrance of foreign retail competition. 

While companies look to differentiate themselves among their US rivals, LBG Canada believes investing in communities is a valuable way for established retailers to stand apart from foreign competitors.

Read more on connecting with consumers on the LBG Canada Blog.

About SiMPACT:
SiMPACT was established in 2005 with a vision to support management systems and skill development in the areas of strategic community investment and social return on investment (SROI). 
SiMPACT is the facilitator of 
LBG Canada, a growing group of companies using the LBG Model as a management framework to maximize the value of community investment programs – for the community and for the business.  Companies involved in LBG Canada are achieving a higher quality standard in program design, resource allocation and evaluation of the community investments.  The increasing use of the LBG Canada logo in public reporting symbolizes a commitment to quality and good governance of the community investment portfolio.



Erin Lillywhite
SiMPACT Strategy Group & LBG Canada