Protecting Pollinators

Protecting Pollinators

We serve the world by making food people love. Food that depends on healthy pollinators. 

Since 2011, General Mills and our brands have invested $6 million to support pollinator and research efforts.

Content from this campaign

Bees Help Grow Over 35 Percent of Our Food Crops. Meet the Woman Trying to Save Them.
By Jane Black One June day in 2014, Beth Robertson-Martin found herself standing on a dirt road dividing two California tomato fields. On one side sat a farm that was nothing more than a 300-acre carpet of dried-out dirt. "It looked like a scene from Mad Max," she remembers. "Everything was dead." On the other side was a 6-foot-tall hedgerow, a tangle of white-blossomed...
Jun 20, 2019 2:30 PM ET
General Mills Brings Pollinator Conservation, Education to Brazil
Did you know that bee extinction could end life on earth? Without pollination from bees, the world’s food production would be completely compromised and negatively impact the ecosystem, agriculture and food production for humans. General Mills in Brazil, through its social program, Healthy Children, Healthy Future, in partnership with Instituto Melhores Dias and the NGO SOS Abelhas Sem...
Jun 20, 2019 9:35 AM ET
Pollinator Habitats Are Declining Worldwide, But Business Can Help
This article series is sponsored by General Mills and produced by the TriplePundit editorial team. Bees are necessary to pollinate plants, including crops we use for food, but ...
Jun 17, 2019 4:00 PM ET
OFA Supports Bees in France
At General Mills, we love bees. Not just Buzz Bee, the famed Honey Nut Cheerios mascot, but all bees. Here’s why: Simply put, without bees, we wouldn’t have enough food to feed the world’s growing population. As a global food company, this is very important for us. Bees are responsible for pollinating the fruit, such as strawberries and blueberries, that go into our...
Nov 13, 2018 8:15 AM ET
From the Field: New Meadow Blooms at Cascadian Farm
Nestled in the foothills of the breathtaking North Cascades mountain range in western Washington’s Upper Skagit Valley, Cascadian Farm is now even more beautiful with the addition of a showy new meadow. Working with farm director Ashley Minnerath and farmer Clay Godbolt, Xerces designed the 1/4 acre meadow and site preparation process using only organic practices. The meadow is a welcome...
Nov 15, 2017 10:30 AM ET