Lead on Purpose: How Values Drive Business in Uncertain Times

Lead on Purpose: How Values Drive Business in Uncertain Times

2020 was a turning point for many Americans. Now more than ever, consumers look to businesses to have a positive impact on society. In fact, 60 percent of consumers express a greater “willingness to buy” from companies that champion purpose through environmental, social and governance (ESG) initiatives.

In this series sponsored by Mars, a family-owned, principles-led business that believes the world we want tomorrow starts with how we do business today, we'll take a closer look at what it means to truly embed purpose into every aspect of a business — and how this type of values-driven leadership enables the private sector to step up and meet the urgency of the current moment. (Image credit: Вадим Пастух/Adobe Stock)

Content from this campaign

How Virtual Volunteering Keeps Businesses Engaged With Nonprofits During the Pandemic
When My Block, My Hood, My City (M3) faced the challenges of lockdown early in the pandemic, the Chicago nonprofit had to pivot from its regular in-person activities. M3 is known for bringing together hundreds of volunteers to make tangible differences in marginalized communities. Social distancing is not exactly conducive to that work...
Sep 2, 2021 9:30 AM ET
How Mars Used Technology to Center Purpose During the Pandemic
Mars operates under its purpose statement, “The world we want tomorrow starts with how we do business today.” In 2020, the company’s bold ambitions were put to the test as the world was faced with an unprecedented level of uncertainty and change.  At the onset, Mars prioritized keeping its global employees, who it calls associates, safe and healthy – both physically and mentally –...
Jul 2, 2021 9:30 AM ET