Creating Shared Value

Creating Shared Value

A shift in business thinking is creating new opportunities for competitive advantage, corporate profitability, and social impact, according to FSG co-founders Michael E. Porter and Mark Kramer in The Big Idea: Creating Shared Value, the featured cover story in the January/February 2011 issue of Harvard Business Review (January/February 2011). 

The creating shared value approach will change the face of business. FSG works with global corporations across all sectors to implement shared value strategies. Companies such as Hewlett-Packard, Eli Lilly, Medtronic, Merck, Microsoft, Nestlé, Pfizer, Shell, TNT, and UBS have already started using the this approach to achieve new levels of social impact while improving corporate profitability.  

Learn with FSG as we develop new case studies, articles, and tool kits that will help companies map out their shared value journey. 

Content from this campaign

Creating Shared Value in India
FSG's new report, "Creating Shared Value in India," demonstrates that market-based solutions to social problems can and do create competitive advantage.
Nov 7, 2011 1:00 PM ET
Are You a Creating Shared Value Change Agent?
New from FSG's Creating Shared Value blog
Oct 21, 2011 9:00 AM ET
From Harvard Business Review: CEOs Need to See Through Walls
Mark Kramer writes on using the Creating Shared Value approach to combat the constraints of the recession. His post is part of the new HBR forum The CEO's Role in Fixing the System.
Oct 10, 2011 3:00 PM ET
How Global Healthcare Firms Are Finding New Ways to Create Shared Value
FSG's Mark Kramer writes about the opportunity for global healthcare to create Shared Value. His post kicks off a new rotating column on The Guardian Sustainable Business pages.  Focused on Creating Shared Value and the implications for business, the...
Oct 3, 2011 4:00 PM ET
Webinar - Creating Shared Value: Making the Case in Your Company
September 28, 2011: Learn how to make the business case for shared value within your organization. Join shared value practitioners Paul Ellingstad (HP), Jessica Stannard-Friel (Houghton Mifflin Harcourt), Paul Snyder (Intercontinental Hotels Group), and FSG's Mark Kramer and Mark Pfitzer for a webinar, Creating Shared Value: Making The...
Sep 19, 2011 8:00 AM ET