Creating Shared Value

Creating Shared Value

A shift in business thinking is creating new opportunities for competitive advantage, corporate profitability, and social impact, according to FSG co-founders Michael E. Porter and Mark Kramer in The Big Idea: Creating Shared Value, the featured cover story in the January/February 2011 issue of Harvard Business Review (January/February 2011). 

The creating shared value approach will change the face of business. FSG works with global corporations across all sectors to implement shared value strategies. Companies such as Hewlett-Packard, Eli Lilly, Medtronic, Merck, Microsoft, Nestlé, Pfizer, Shell, TNT, and UBS have already started using the this approach to achieve new levels of social impact while improving corporate profitability.  

Learn with FSG as we develop new case studies, articles, and tool kits that will help companies map out their shared value journey. 

Content from this campaign

Shared Value: the Questions Investors Need to Ask Companies
As we learn more about shared value and its implications for different sectors, a frequently asked question is around what it means for investors. Writing in the Harvard Business Review, Michael Porter and Mark Kramer argue that shared value will "...
Aug 29, 2012 4:15 PM ET
VIDEO: Shared Value in Côte D'Ivoire
In this video, Andy Harner, Global Cocoa Director for Mars Chocolate, discusses working with FSG on a shared value initiative to support farmers and cocoa production in Côte D'Ivoire.
Jun 12, 2012 7:00 PM ET
Shared Value and Global Health Webinar: Stories of Implementation
(3BL Media) June 4, 2012 - REGISTER: June 13th Webinar Competing by Saving Lives: Stories of Shared Value and Global Health 8:00am - 9:00am PT, 11:00 - noon ET 5:00pm - 6:00pm Central European Time Register Here ($...
Jun 4, 2012 2:00 PM ET
Forbes India Magazine: The Real Benefits of Capitalism
The Indian private sector has the power to contribute to inclusive growth. However, the current methods of charity and corporate responsibilty won't get companies far. What will? Creating shared value.  In a recent Forbes India article titled, "The Real Benefits of Capitalism,"...
May 7, 2012 2:15 PM ET
Motion Graphic: Creating Shared Value: It's the Future
Watch the new motion graphic: "Creating Shared Value: It’s the Future." Using storytelling, the video visually articulates the three levels of shared value and shows how companies, specifically General Electric, Intercontinental Hotels Group, and Nestlé, are using this approach to create both social and economic value.
Apr 9, 2012 2:00 PM ET