UP CARES: Promoting Public Safety in Union Pacific Communities

UP CARES: Promoting Public Safety in Union Pacific Communities

When it comes to transporting the countless items that support Americans' daily lives, safety is Union Pacific Railroad's No. 1 priority. Nothing is more important than the well-being and security of our employees, our customers' freight and the people who reside in the communities where we live and work.

UP CARES promotes public safety in communities, providing a wealth of resources to help our neighbors learn how to behave safely near railroad tracks.

UP CARES activities include:

  • Grade crossing education and enforcement, during which motorists violating rail crossing signage and laws are educated about the dangers of such actions. Related "positive enforcement" initiatives reward drivers who operate safely at grade crossings.
  • Safety trains, hosting local law enforcement, media and public officials and providing them the opportunity to ride in the locomotive cab and see traffic violations from a locomotive engineer's point of view. This also allows Union Pacific to connect with community leaders and help them better understand the railroad's safety focus.
  • Communication blitzes, which educate the public via community events, media outreach and paid advertising. Media outreach coincides with safety trains in UP communities.

For more information, visit UP CARES.

Content from this campaign

Union Pacific's UP CARES Initiatve Support Public Safety
Through Union Pacific’s UP CARES public safety initiative, more than 8,500 outreach and training events reached more than 704,000 people in 2012. UP CARES activities include: • Grade crossing enforcement and education with local, county and state law enforcement agencies. • Safety trains that provide community...
Jul 5, 2013 10:00 AM ET
Take the Pledge: Don't Text While Driving
Last year, Union Pacific Special Agent Jeff Soyez responded to a catastrophic accident involving a motorist. The driver had rear-ended a semi-truck that slowed because of another traffic incident ahead. The accident report indicated the driver, who was fatally injured, had been texting and could not brake quickly enough to avoid hitting the truck. The accident deeply affected Soyez. He shared...
Jun 26, 2013 10:00 AM ET
Houston Billboard Campaign Targets Railroad Crossing Safety
Union Pacific launched a new billboard campaign June 19 in the Houston area that encourages drivers to stay alert around railroad crossings. More than 4 million drivers will see the 16 billboards located in Houston, Sugar Land and Missouri City, Texas. The messages: "Always expect a train," and "Look Again. Trains travel 41 feet in the blink of an eye." Two local businesses also...
Jun 25, 2013 10:00 AM ET
Union Pacific Announces Grants to Support Community Railroad Safety Initiatives
June 3, 2013 /3BL Media/ - Union Pacific Railroad announced May 29 a grant program for community railroad safety initiatives. Grants ranging from $500 to $5,000 will be provided to support initiatives that enhance railroad safety in Union Pacific communities.   Union Pacific is committed to working collaboratively with communities to encourage safe behavior around railroad tracks. The...
Jun 3, 2013 9:00 AM ET
Union Pacific Comienza Nueva Campaña de Prevencion
KUPB News05/13/2013 4:01 PM (ENTRAVISION) ODESSA, TX. – Con el aumento en transito en el Permian Basin, la empresa ferriovaria Union Pacific espera que con estos nuevos anuncios espectaculares, las personas tengan mas cuidado al cruzar las vias de tren. "Nosotros tenemos una campaña que se llama, 'Ciudado Con el Tren,' o, '...
May 24, 2013 10:00 AM ET