Brands for Good

Convened by Sustainable Brands, Brands for Good is on a mission to make sustainable living easier and more rewarding for people around the world. It is working with experts on the leading edge of sustainability, innovation and marketing to harness brand reach, resources and influence to make the Good Life more attractive, sustainable and attainable at scale.

Content from this campaign

Research, Reports & Publications

New Research From Sustainable Brands and Ipsos Highlights Consumers' Willingness to Leverage Their Buying Power to Support Companies' Good Works
New research indicates that nearly 70% of consumers believe that they can influence companies to do better by buying from them when they do.

Events, Media & Communications

96% of Americans Engage in Sustainable Behaviors, Per Findings From SB Brands for Good, Part of Sustainable Brands
Report provides insights and data on the sustainability intention-action gap and where brands can play a role.

Events, Media & Communications

SB Brands for Good Partners With Ipsos to Uncover Global Insights and Trends on Consumers' Adoption of Sustainable Behaviors
SB Brands for Good, a multi-brand collaboration led by Sustainable Brands, where leading global brands are working to use their collective influence to drive sustainable behavior change at scale, has announced a new partnership with Ipsos to expand its consumer research globally.

Events, Media & Communications

Brands for Good Marks Its Second Anniversary With New Research, Tools and Members, Including Mastercard, Johnson & Johnson Consumer Health, and Mccormick & Company
Today, Brands for Good, a collaboration of leading global brands working to use their collective influence to help make sustainable lifestyles more attractive

Events, Media & Communications

SB Brands for Good Announces Three New Developments
SB Brands for Good, a coalition of leading brands convened by Sustainable Brands, today announces three new developments.

Media & Communications

Sustainable Brands Welcomes Newest Addition to Leadership Team
Sustainable Brands® announced today that Etienne White has joined the company’s leadership team as VP, Brands for Good to help expand the fast-growing collaborative initiative launched last month.

Media & Communications

Sustainable Brands® Convenes Global Brand Leaders to Launch “Brands for Good” Movement
Today a coalition of leading global brands gathered at SB’19 Detroit to launch Brands for Good, a movement to make sustainable living easier and more rewarding for people around the world. Founding partners on the cutting edge of sustainability, innovation and marketing in the food & beverage, consumer goods & lifestyle, retail and technology industries have agreed to harness their brand reach, resources and influence to make the Good Life more attractive, attainable and sustainable.
Sustainable Brands - The Bridge to Better Brands logo

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