Barilla's onto a Good Thing with Sustainability Strategy

Barilla's onto a Good Thing with Sustainability Strategy

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Thursday, September 10, 2015 - 11:40am

CAMPAIGN: Best Practice

CONTENT: Article

Right from the start, the Italian food company Barilla has combined the achievement of economic goals with social commitments to the areas in which it operates. Knowledge of social and economic contexts together with integrity, transparency and innovation, enabled the founders to identify their own entrepreneurial style, and hand it down from generation to generation.

In Barilla the words “sustainability” calls for a unique and distinctive way of doing business: “Good for you, Good for the Planet”. That is, taking simultaneously into account economic, social, environmental aspects through the entire supply chain, in whatever the company does. This is a strong identity that expresses the company’s contribution to the sustainable development of the communities and the Planet, and it is an expression of its scrupulous attention to the quality of the products and processes that are an everyday part of the work of the Group.

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