Alcoa Foundation Partners with Keep America Beautiful for Campus Recycling Competition

Alcoa Foundation Partners with Keep America Beautiful for Campus Recycling Competition

Colleges and universities to receive 20,000 recycling bins in support of RecycleMania
tweet me: Alcoa Foundation provides 20,000 recycling bins in support of #RecycleMania collegiate recycling competition.
Thursday, March 8, 2012 - 2:45pm

CAMPAIGN: Keep America Beautiful Recycling Grant Programs

CONTENT: Press Release

(3BL Media) March 8, 2012 - Alcoa Foundation is partnering with national nonprofit Keep America Beautiful and the College & University Recycling Coalition to provide a total of 20,000 recycling bins to colleges and universities during the RecycleMania competition.

Alcoa Foundation’s recycling bin grant program is an effort to help schools boost their results during the 8-week competition, and expand their recycling efforts throughout the year. Based on strategic plans to collect the most recyclable materials, Alcoa Foundation  and Keep America Beautiful haves awarded 33 grants to colleges and universities in the U.S., including 16 of which are Alcoa partner schools. The grantees will have the option to use the recycling bins in different on-campus settings – student housing, athletic facilities, academic buildings, administrative offices and outdoors.

The recipients are:
•    Arizona State University (AZ)*
•    Baldwin-Wallace College (OH)
•    Blinn College (TX)*
•    Butler University (IN)
•    Case Western Reserve University (OH)*
•    Clemson University (SC)*
•    College of Charleston (SC)*
•    Denison University (OH)
•    Florida International University (FL)
•    Hampton University (VA)*
•    Indiana State University (IN)
•    Ivy Tech Community College – Southwest (IN) *
•    Kent State University (OH)*
•    Lycoming College (PA)
•    Missouri University of Science and Technology (MO)
•    New Jersey Institute of Technology (NJ)
•    Old Dominion University (VA)*
•    Penn State Erie, The Behrend College (PA)
•    Purdue University - West Lafayette (IN)*
•    Randolph-Macon College (VA)
•    Southern Illinois University Carbondale (IL)
•    Spelman College (GA)
•    Thiel College (PA)
•    University of Akron (OH)*
•    University of Houston (TX)*
•    University of Iowa (IA)*
•    University of Michigan (MI)*
•    University of Missouri-Kansas City (MO)
•    University of Mount Union (OH)
•    University of Tennessee at Martin (TN)*
•    University of Texas Medical Branch (TX)
•    University of Virginia (VA)*
•    Virginia Military Institute (VA)
    *Alcoa campus partner

“Our continued support of RecycleMania is designed to ignite real change, to achieve one thing: dramatically higher recycling rates,” said Beth Schmitt, director of recycling programs for Alcoa. “Through the recycling bin grant program, we want to encourage a social shift toward recycling on college campuses. We want to show Millenials that recycling is not only the right thing to do, it's the smart thing to do, and it’s something they should be in the habit of doing long after they leave college.”

In an effort to increase recycling at partner schools, Alcoa Foundation offered three types of recycling bins – small general purpose bins designed for residence hall rooms or offices, indoor public space bins and a public space bin ideal for outdoor venues. This year’s bin variety enabled selected schools to get the infrastructure where it is needed most to divert recyclables from the waste stream.

RecycleMania is a friendly competition that aims to change behavior about recycling and raise awareness about waste reduction programs on campuses. During the competition, which concludes on March 31, colleges and universities vie for top awards in nine categories to see which schools recycle the most on a per capita basis, produce the least amount of waste and recycle the largest percentage of their overall waste. In 2011, 630 colleges and universities participated in the challenge, collecting more than 91 million pounds of recyclables and compostable organics. This prevented the release of 127,553 metric tons of carbon dioxide equivalent into the atmosphere.

“RecycleMania provides colleges and universities with an easy way to boost recycling on campus and to instill students with a greater sense of obligation to recycle throughout their lives,” said Matthew M. McKenna, president and CEO of Keep America Beautiful. “We’re thankful for the support of Alcoa Foundation, and for the company’s continued leadership in advancing recycling nationwide.”

The Keep America Beautiful partnership further reinforces Alcoa and Alcoa Foundation’s commitment to increasing recycling across communities. Alcoa set a goal to increase recycling rates in the U.S. to 75 percent by 2015. Since 2008, Alcoa has distributed close to than 150,000 recycling bins, launched the Make an Impact program to help families live more sustainably, developed the free Aluminate™ recycling app, and, in the last five years, invested nearly $4.5 million in community-based recycling programs.

About Alcoa Foundation
Alcoa Foundation is one of the largest corporate foundations in the U.S., with assets of approximately US$446 million. Founded more than 50 years ago, Alcoa Foundation has invested more than US$550 million since 1952. In 2011, Alcoa Foundation contributed more than US$20 million to nonprofit organizations throughout the world, building innovative partnerships, engaging its people to improve the environment and educating tomorrow’s leaders. The work of Alcoa Foundation is further enhanced by Alcoa’s thousands of employee volunteers who share their energy, passion and purpose to make a difference in the communities where Alcoa operates. Through the company’s signature Month of Service program, in 2011, a record 56 percent of Alcoa employees took part in more than 1,200 events across 24 countries, reaching 81,000 children, serving 9,000 meals, planting 34,000 trees and supporting 1,800 nonprofit organizations. More information can be found at

About Alcoa Recycling
Alcoa and the aluminum industry have a goal to increase can recycling rates in America to 75% by 2015. To hit this goal, Alcoa and the Alcoa Foundation have distributed nearly 150,000 recycling bins, launched our Make an Impact calculator to help families live more sustainably, created the Aluminate™ recycling app and, in the last five years, invested nearly $4.5 million in community recycling programs across the country. If every American recycled just one more can per week, we would reach our goal, saving enough energy to power a city the size of Denver or Baltimore for one year. Join us in this important effort, download the app, and recycle. Together, we CAN make a difference. More information can be found at

About Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation's largest volunteer-based community action and education organization. This national nonprofit forms public/private partnerships and programs that engage individuals to take greater responsibility for improving their community environments. For additional information, visit

About the College & University Recycling Council
The College & University Recycling Council (CURC) is a membership-based nonprofit organization made up of collegiate recycling and sustainability professionals seeking to exchange technical knowledge and best practices on recycling and waste reduction programs between institutions of higher learning. Originally formed in 1992 as a technical council of the National Recycling Coalition, CURC incorporated as an independent organization in 2009. Today, CURC counts nearly 1,300 members and is led by a steering committee made up of recycling and sustainability program managers from universities across the United States. Among other initiatives, CURC supports collegiate recycling programs through a free webinar series, annual workshops, a quarterly e-newsletter, the development of best-practices manuals and toolkits. For more information, go to


Malika Harrison
+1 (212) 836-2610
Alcoa Foundation; @Alcoa;
Robert Wallace
+1 (203) 659-3016
Keep America Beautiful
CATEGORY: Environment