We have all seen corporate community engagement undergo a transformation in the past 20 years. Through the 1990’s a company’s engagement strategy was largely driven by compliance, aligning to policies that ensure that business does the least harm to consumers and the environment. In the early 2000’s, companies started to develop more intentional investment in their communities with the goal of being a strong corporate citizen in what we now think of as traditional corporate social responsibility. Most recently, companies have stopped thinking about the community as an external and separate actor and are integrating pro-social initiatives into their operations to drive value to their business and society at once.
Wells Fargo announced today an integrated, company-wide corporate social responsibility (CSR) strategy to address global social, economic, and environmental challenges over the next five years.
The American Heart Association and Aramark are launching a new community engagement program in three key cities -- Philadelphia, Chicago and Houston -- as part of their Healthy for Life® 20 By 20 initiative to improve the diet and health of millions of Americans by 20 percent by the year 2020. The pilot program, taking place throughout the spring, will track and measure the impact of attitudes and behaviors of primarily single mothers or single heads of households responsible for food and meal decisions for their families.
Sometimes all it takes is a spark: that one class, that one teacher, that one project which makes a difference. It can change the lives of young students who may have had little opportunity to excel, or perhaps even to complete high school, to enable them to become successful engineers, entrepreneurs or computer scientists. This is the inspiration behind our global YouthSpark initiative.
Cox Communications, in partnership with The Trust for Public Land, is seeking nominations for environmental volunteers in Cox’s service areas in Orange County, San Diego and Santa Barbara. Nominations are being accepted at CoxConservesHeroes.com through 5 p.m. on April 27 for volunteers who are creating, preserving or enhancing outdoor spaces.
Years ago, a sibling group of four was placed on the caseload of a very special Wendy’s Wonderful Kids recruiter, and it wasn’t long before she realized they were meant for each other.
For the second post in our annual Earth Week guest series, we invited Laurie Davies Adams, the executive director of the Pollinator Partnership to discuss the importance of pollinators.
Giving back to our communities and to those in need makes our lives more meaningful. Not only do we encourage our kids to do community service while they’re in school, but many people spend weekends doing volunteer work, often through an organized group or a religious institution.
When it comes to donating time and financial resources, I've always been most interested in projects that truly have a long-term impact on improving the community where we live and work, reducing future poverty and creating sustainable opportunity. I think it's an approach that many of us in the industry share. Nothing comes closer to that than education.
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